CAVIAR TRIP ™
— YEAH, WE HACKED CAVIAR! —
The Caviar Trip is a METHODOLOGY & TECHNIQUE based in SCIENCE & RITUAL which has been PRACTICED & PERFECTED in its PRESENTATION TO 12,000 CONSUMERS since 2021. It delivers the ULTIMATE CAVIAR EXPERIENCE. IT allows ONE to UNDERSTAND WHAT CAVIAR IS CAPABLE OF, how to FIND YOUR PREFERENCES FOR FINE CAVIAR
“The most innovative culinary experience I have ever had…this will change the way you think about caviar, forever!”
THE VIDEO BELOW BREAKS IT DOWN IN 40 SECONDS
“The Caviar Trip does to Experiencing Caviar what The Sphere did to Concerts. ”
ONCE UPON A TIME @ RAW LAB
THREE WAYS TO TRIP ON CAVIAR
CAVIAR CURIOUS - Intro
Never had caviar before? No Problem! Feeling a bit intimidated by it? You’re not alone. Prefer the company of others who are experiencing caviar for the first time? Great! You’ll soon know more about caviar than 99% of those who’ve been “eating it” for decades.
:45 minutes
$150
A+ Caviar of 1-2 varieties
A+ Champagne of 1 variety
2. CAVIAR CONNOISSEUR - Advanced
Been “eating it” for years or decades? Well, great! You know what it is like to drive a Ferrari. Now, let’t take that Ferrari out on the track with a driving coach sitting shotgun expand and elevate your caviar journey as you begin to understand what it is to be10x more from every kind of caviar you encounter. AND YOU WILL LOVE IT.
:60minutes
$250
A++ Caviar of 2-3 varieties
A++ Champagne of 2-4 varieties
3. CAVIAR AFICIONADO*- Expert
We would argue that there are only a handful of these in the world, like Master Sommeliers (there are actually 279 MS in 2025). And perhaps we’ll develop a certification process for “Caviar Masters”. But for now, this is a way to experience the finest caviar in the world with some of the best champagne available without hosting a $5,000 caviar party at your home.
:90 minutes
$500
A+++ Caviar of 3-5 varieties
A+++ Champagne of 3-5 varieties
BOOK IT
“Fine Caviar is a Ferrari! You can drive it to the grocery store and experience SOME of what it can do...or you can race it on the track at 175 miles per hour and experience ALL that it can do!””
THE BASICS
We’ve simply applied the core principles of wine tasting to an elevated caviar experience
For fine wine there has been a very specific set of methods, techniques and science used to understand and appreciation for it, for centuries.
Since Caviar is much MORE rare, expensive & dynamic than even the finest wines ( IT IS, IN FACT, THE MOST DYNAMIC FOOD ON EARTH) experiencing it at the highest level calls for a simple, yet specific, scientific and technical methodology.
So, as with fine wine, if you want to it truly discover your preference for caviar, you’ll want he right tools and skills. We have them for you. Through this fun, social and polished process we have come to see that it is extremely valuable to foodies, Gourmands & Epicureans because we TEACH YOU HOW TO FISH, INSTEAD OF GIVING YOU A FISH.
Sommeliers are trained in a similar process. They are Aficionados, not just in what to taste but how to truly taste it…and how to express that to others. Their certifications make them qualified to lead consumers through various wines such that they will find what it is that they prefer in flavor, price, etc. WE ARE TO CAVIAR WHAT A SOMMELIER IS TO WINE.
This process is designed for all: The Caviar-Curious, Connoisseur & Aficionado.
BOOK IT
THE RESULT
Understand what the “big deal’ with caviar is and see the value in it more than ever.
Learn the technique & methodology that will allow you to experience and appreciate EVERYTHING caviar has to offer…the highest expression of the product
Unlock the tools that will allow you to find your preferences and understand the different value propositions of caviars of various prices and qualities.
Begin to unravel the nomenclature, myths and misconceptions associated with caviar so you are not ripped off with chinese caviar or paddlefish roe.
Become confident in ordering caviar direct (to enjoy at home) and how to order it at restaurants.
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WE LIKE BIG BUMPS
We cannot lie. Though, we didn’t invent the Caviar Bump, you are going to love what we’ve done with it.
More importantly, this practice is most certainly “correct” in that it is the first step in allowing people to experience ALL that fine caviar has to offer.
This is part of the process, ritual or experience, especially when sharing caviar with a group. And that’s always the best way to experience caviar.
So, the Bump is our Golden Rule. It all starts with that simple “method” which has been practiced by aficionados for centuries. You’ll learn several other secrets, tools, tactics, techniques and methodolgies.
BUT WHY? Many ask this question. The Answer: In our methodology we will use our mouth / palate / saliva / bio-chemistry the way it evolved to function. This unlocks myriad benefits in “taste” which have been transformative for many. Through our process you will come to understand why & you will agree. In the end you’ll be thrilled with what you’ve learned and unlocked - GUARANTEED.
Double Barrel Bump, 2022. Photo Credit: Kevin Joseph
100% MONEY BACK GUARANTEE
ANYONE WHO IS NOT IMPRESSED WITH ANY PART OF THE EXPERIENCE WILL BE FULLY REFUNDED. GUARANTEED!
Kevin with Jacques Cousteau in La Paz, Mexico 2025
ABOUT US
Master Merrmelier Kevin Joseph created and polished The Caviar Trip @ Raw Lab in Charleston, SC between 2021 and 2026.
When asked “how did you come up with this” his answer is simple and surprising to most:
I didn’t. WE DID. My guests at RAW LAB and I experimented with the best ways to get the most out of fine caviar over 4 years. With the help of 12,000 guests (12 guests x 1000 services) we found the TRUTH. And, more importantly than what we learned to do is what it’s effect has been. It has proven to be a transcendent epiphany for all, especially for Foodies, Gourmands or Epicureans who are in a constant journey of discovery in food & wine.”
DEEP DIVE ON OUR CAVIAR PHILOSOPHY
Fine Caviar is EXACTLY LIKE a high performance sports car…it does not do what it was built to do unless given the right fuel, road/track, driver, technique, tactics & methods. If you don’t know how to handle it, you simply cant get from it that which it has to offer. Most people EAT caviar which is similar to driving a Ferrari on suburban streets to dinner, downtown. That’s nice, but a Ferrari is capable of much more than that. Caviar was meant to be experienced intentionally like a Ferrari is meant to be experienced at 120mph. We will show you how to experience caviar to its greatest & highest potential, and to it’s highest expression. It might feel a lot like having a coach take you and your Ferrari on a closed track and getting you comfortable doing 150mph, lap after lap.
If caviar isn’t the most dynamic food on earth, we don’t know what is. We can how you how in 120 seconds (or more) seconds a fine caviar will go through 5 distinct phases. Not even the finest of wines can dance on your palate for that long, evolving the whole time. These are things you can taste and feel. You can easily perceive the phases starting, ending, blending, evolving, peaking, yielding and coming to a conclusion. It is like listening to a song you love.
What caviar can do is seldom realized, especially when we handicap our palate with dough, starch, salt or acid found in potatoes chips, blinis and other accoutrement. If you wanted to experience the power of a painting, song or sculpture you’d free yourself of distractions, barriers and noise. When you allow yourself to be present with it and only it. That is what we do with our Caviar Trip.These tiny and powerful eggs have delicate differences from fish to fish, farm to farm, season to season…just like wine or oysters. It takes 7 years for a sturgeon to come out maturity and produce a fine caviar. It takes a lot of husbandry and expertise to shepherd a fish to that age and moment. It takes more care and expertise still to cure, age and deliver the caviar to a profession who’ll be able to guide you though what to look for and evaluate the quality of that caviar base on industry standard and metrics. To understand your preferences for caviar you’ll benefit from perspective, objectivity, expertise and experience of a professional who can point out what to look for without TELLING you what you see or how to feel about it.
THIS IS WHAT WE DO! We create a safe space for you to be open to the experience. With your trust and permission, we take you on a tour, a trip and sometimes put you in a trance. Its a kind of meditation where you can find every nook and cranny, every delicate flavor and sensation, every instrument in the song, the melody, harmony, lyrics and meaning of it too. Once given the tools to evaluate the various characteristics of caviar and the metrics of quality you’ll then have the tools and knowledge to be able to find your favorites…just like you’ve likely done with wine, and maybe oysters too. We are NOT going to tell you that you should prefer this caviar or that caviar, rather we are going to give you the tools and tactics used by professionals for eons to make up your own mind, as you experiment with caviar going forward.
We will not, on a web page, be able to duplicate the magic that occurs, even with the videos and photos provided. We hope, however, that you’ll come and experience fine caviar with us. You’ll find that in the presence and with the trust of the other guests there is a magical epiphany that this our techniques, rituals and ceremony creates that will change you, forever.