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SALON DE CAVIAR

PROGRAM, PRESENTATION & PACKAGES

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• WHAT IS SDC

• WHY DOES IT MATTER

• WHAT WILL I LEARN

• WHAT DOES IT COST

• WHAT IS THE METHODOLOGY

• WHAT IS CAVIAR SAVANT

WHAT IS SDC, WHY DOES IT MATTER & WHAT WILL I LEARN

PACKAGES & PRICES

WHAT IS THE METHODOLOGY

VIDEO: CAVIAR TRIPS @ RAW LAB 2024

THE PLAY BY PLAY ON THE CAVIAR TRIP

THE VIDEO BELOW BREAKS IT DOWN IN 40 SECONDS

WHAT IS CAVIAR SAVANT

A COMMUNITY

IF YOU HAVE EVER WONDERED….Where does the consumer go for leadership and unbiased information about caviar? what are the standards of quality? Who are the experts? WHO ARE THE MOST RELIABLE PRODUCERS OF CAVIAR? WHERE CAN I BUY CAVIAR? What are the facts? We are building this CoMPANY to deliver all of these things to an ever more caviar curious community.

CAVIAR BRAND AGNOSTIC

Meaning, we don’t represent any specific Caviar Brand OR CAVIAR RETAILER.

NOT A CAVIAR BRAND

We are to caviar what a Sommelier is to wine. We’re unBIASED educators, entertainers, chefs, scientists, historians that lead people through an elegant caviar experience that delivers life long value. A CAVIAR SAVANT IS WHAT YOU BECOME AFTER YOU’VE RECEIVED OUR presentations as a consumer or consulting as a business.

WHAT WE DO…

USE PROPRIETARY TECHNIQUES, METHODOLOGY, TOOLS, TACTICS, SCIENCE & RITUAL TO DELIVER OPTIMAL CAVAIR EXPERIENCES

Yeah, we “hacked” caviar!

• Caviar BumpS

• THE Caviar Trip

• The Caviar Flow Chart

EVALUATE & RECOMMEND CAVIAR BASED ON THE FOLLOWING METRICS

• QUALITY

• PRICE

• VALUE

• TASTE

• TEXTURE

• COLOR

• SUSTAINABILITY

• PRODUCTION METHODS

• OVERALL BUSINESS PRACTICES

• TRUTH IN LABELING / TRANSPARENCY

WE DO NOT…

SERVE OR RECOMMEND CONSUMING CHINESE CAVIAR

TO DO SO WOULD BE a disservice to the consumer and legitimate Caviar producers. Chinese Caviar is absolutely NOT a legitimate product FOR A HOST OF REASONS and our position on this is absolute.

• NEAR ZERO REGULATION OF THE CHINESE CAVIAR INDUSTRY

• LACK OF TRANSPARENCY

• UNKNOWNS IN THE GROWING PROCESS

• UNKNOWNS IN THE PRODUCTION PROCESS

• DOCUMENTATION OF THE USE OF TOXINS (BORAX) USED AS ADDITIVES & PRESERVATIVES

• POOR QUALITY & VALUE

• FACTORY / INDUSTRIAL CAVIAR

• GOV’T SUBSIDIES GIVE CHINESE EXPORTERS AN UNFAIR ADVANTAGE OVER LEGITIMATE PRODUCERS

EVEN MORE DETAILS

WHAT IS CAVIAR

WHAT IS A SALON

WE APPLY SIMILAR TOOLS ,TACTICS, METHODS AND SCIENCE FOR TASTING WINE. THEN WE TWEAK IT FOR CAVIAR.

LEARN MORE ABoUT THAT PROCESS FOR WINE HERE

HOW IS IT NOT JUST THAN ANOTHER “TASTING” EXPERIENCE

WHERe WE HAVE TOTAL CONTROL OVER OUR ENVIRONMENT, OUR TECHNIQUE INVOLVES CAREFUL MANAGEMENT OF TIME, SPACE, MOVEMENT, LIGHT, WINE, MUSIC & LANGUAGE. IT’s MULTI-DIMENSIONAL & TRANSCENDENTIAL.

WE DONT TELL YOU WHAT YOU SHOULD TASTE. WE SHOW YOU WHAT TOOLS AND TACTICS TO USE TO TASTE AS PER YOUR UNIQUE BIOLOGY AND CHEMISTRY WILL EXPRESS ITSELF WITH CAVIAR. WE’LL SHOW YOU THE CORNERSTONES, PHASES AND SUCH, BUT YOU’LL DECIDE WHAT YOU GET OUT OF IT.

THERE IS NO PRETENSION OR ARROGANCE IN OUR PRESENTATION

that is the opposite of hospitality!

BOOK IT

OUR METHODOLOGY & TECHNIQUE

MORE OF A RITUAL, CEREMONY, TRANCE OR TRIP THAN IT IS A “SERVICE”.

• WE DON’T EAT CAVIAR, WE EXPERIENCE IT - To its GreatesT possible potential

• No AccoutremenT - None. Ever. NOTHING SHOULD GET BETWEEN YOU AND THE CAVIAR. We USE “CAVIAR BUMPS”.

• Stillness & Silence - Always. LIKE A MEDITATION.

• MusiC - A MUST AS IT IS AN EFFECTIVE WAY heighten THE TRIP. IT WORKS.

• Eyes Closed - Removes distraCtions and ELEVATES OUR sense of taste.

• WE ARE CAVIAR BRAND AGNOSTIC - Meaning we are not trying to sell you OUR caviar

• THIS IS NOT TABLE SERVICE - Its a collaboration and a social interaction between all in the room…a master class where you learn from others and us

• IS DISRUPTIVE and designed to oppose the traditional paradigms of consuming caviar, which we consider to be deeply flawed.

THE RESULT

• Understand what the “big deal’ with caviar is and see the value in it more than ever.

• Learn the technique & methodology that will allow you to experience and appreciate EVERYTHING caviar has to offer…the highest expression of the product

• Unlock the tools that will allow you to find your preferences and understand the different value propositions of caviars of various prices and qualities.

• Begin to unravel the nomenclature, myths and misconceptions associated with caviar so you are not ripped off with chinese caviar or paddlefish roe.

• Become confident in ordering caviar direct (to enjoy at home) and how to order it at restaurants.

  BOOK IT

HOST THIS IN YOUR HOME OR CLUB

We are happy to bring one fo these pacakges to your home, yacht, club…etc.

CONTACT US

ABOUT US

Master MerMmelier Kevin Joseph created and polished The Caviar Trip @ Raw Lab in Charleston, SC between 2021 and 2026.

When asked “how did you come up with this” his answer is simple and surprising to most:

I didn’t. WE DID. My guests at RAW LAB and I experimented with the best ways to get the most out of fine caviar over 4 years. With the help of 12,000 guests (12 guests x 1000 services) we found the TRUTH. We Hacked it! And, more importantly than what we learned to do is what it’s effect has been. It has proven to be a transcendent epiphany for all, especially for Foodies, Gourmands or Epicureans who are in a constant journey of discovery in food & wine.”

GET TO KNOW KEVIN MORE HERE

DEEP DIVE: OUR CAVIAR PHILOSOPHY

Fine Caviar is EXACTLY LIKE a high performance sports car…it does not do what it was built to do unless given the right fuel, road/track, driver, technique, tactics & methods. If you don’t know how to handle it, you simply cant get from it that which it has to offer. Most people EAT caviar which is similar to driving a Ferrari on suburban streets to dinner, downtown. That’s nice, but a Ferrari is capable of much more than that. Caviar was meant to be experienced intentionally like a Ferrari is meant to be experienced at 150mph.

OUR GOAL IS TO HELP PEOPLE experience caviaR AT ITS highest expression & GREATEST potential

The diffference betweeen that and “eating” is is EXTRAORDINARY

If caviar isn’t the most dynamic food on earth, we don’t know what is. We can how you how in 120 seconds (or more) seconds a fine caviar will go through 5 distinct phases. Not even the finest of wines can dance on your palate for that long, evolving the whole time. These are things you can taste and feel. You can easily perceive the phases starting, ending, blending, evolving, peaking, yielding and coming to a conclusion. It is like listening to a song you love.

What caviar can do is seldom realized, especially when we handicap our palate with dough, starch, salt or acid found in potatoes chips, blinis and other accoutrement. If you wanted to experience the power of a painting, song or sculpture you’d free yourself of distractions, barriers and noise. When you allow yourself to be present with it and only it. That is what we do with our Caviar Trip.These tiny and powerful eggs have delicate differences from fish to fish, farm to farm, season to season…just like wine or oysters. It takes 7 years for a sturgeon to come out maturity and produce a fine caviar. It takes a lot of husbandry and expertise to shepherd a fish to that age and moment. It takes more care and expertise still to cure, age and deliver the caviar to a profession who’ll be able to guide you though what to look for and evaluate the quality of that caviar base on industry standard and metrics. To understand your preferences for caviar you’ll benefit from perspective, objectivity, expertise and experience of a professional who can point out what to look for without TELLING you what you see or how to feel about it.

THIS IS WHAT WE DO! We create a safe space for you to be open to the experience. With your trust and permission, we take you on a tour, a trip and sometimes put you in a trance. Its a kind of meditation where you can find every nook and cranny, every delicate flavor and sensation, every instrument in the song, the melody, harmony, lyrics and meaning of it too. Once given the tools to evaluate the various characteristics of caviar and the metrics of quality you’ll then have the tools and knowledge to be able to find your favorites…just like you’ve likely done with wine, and maybe oysters too. We are NOT going to tell you that you should prefer this caviar or that caviar, rather we are going to give you the tools and tactics used by professionals for eons to make up your own mind, as you experiment with caviar going forward.

We will not, on a web page, be able to duplicate the magic that occurs, even with the videos and photos provided. We hope, however, that you’ll come and experience fine caviar with us. You’ll find that in the presence and with the trust of the other guests there is a magical epiphany that this our techniques, rituals and ceremony creates that will change you, forever.

WHY ARE WE CAVIAR BRAND AGNOSTIC

Unlike EVERYONE in the caviar business, it seems, we are NOT trying to sell you OUR Caviar…claiming it is the best. We are to Caviar what a Sommelier is to wine. We’ll show you the best way to get the most of it, find your preferences and refine you value propositions. SO SIMPLE! SO VALUABLE!

The Best Caviar is subjective and individual. It is the one that best fits your preferences, value proposition, mood, needs, budget or gathering…not OUR favorite.

CAVIAR BRAND BIAS IS ONE OF THE BIGGEST PROBLEMS FOR CAVIAR

By problem we mean, limiting factor for future caviar consumption. Bias creates bad information. It confuses the consumer. It dilutes trust. That dilutes value over time. We simply cant dilute the value in something as expensive as caviar. WE MUST BUILD VALUE.

TRADITION IS A PROBLEM WITH CAVIAR WE ARE WORKING TO OVERCOME

Traditionally, caviar was consumed like the inexpensive product it was when these traditions were created. 300 years ago, in Russia and Europe, caviar was ubiqutious. And cheap. Its was used like butter. It was taken for granted a bit. Well, those days are long gone, but traditions die hard. Consuming caviar as they once did, when it was cheap and ubiquitous is a disservice to your palate, pocketbook and the product itself.
Consuming it on Potato Chips, Blinis, Oysters or Eggs…with Creme Fraisch, Chives or Other Accoutrement is gouche, wanton & wasteful for a host of very good reasons.

POTATO CHIPS: Starch will handicap your taste buds. The salt of the caviar and the salt of the chip are muddled together. This is a great way to miss most of what caviar has to offer. It’s also a great way to hide the flaws of a low quality caviar.

BLINI: Dough will handicap your taste buds maybe more than anything else. This is the best way to miss most of what caviar has to offer. It’s also a great way to hide the flaws of a low quality caviar.

OYSTERS: Where does the Merroir of the Oyster / Caviar start and finish. This is like having two bass guitars in a band playing the same notes in the same song. This is a disservice to both expensive & delicate items.

EGGS: Eggs on Eggs? Just think that through for a second. Its NEVER culinary genius to put caviar ON something to make it fancier. For a long time now that has been lazy, overdone and tired.

Crème fraîche: Dairy will handicap your taste buds dramatically. This is the best way to miss most of what caviar has to offer. It’s also a great way to hide the flaws of a low quality caviar.

CHIVES: Onions are strong and overpower caviar’s subtle & delicate flavors BUT they are so different from caviar we can kind of see this as the least offensive toppings. But

ANY OTHER ACCOUTREMENT: Just Say No! Friends Don’t Let Friends Waste Fine Caviar! Caviar Bumps are simply the only way to give yourself a chance of getting all that any given fine caviar has to offer.

TWO WAYS TO THINK ABOUT IT

Caviar is a Diva, Divo, Prima Donna or Virtuoso. It does not sing or play in an ensemble. Its not another instrument in an orchestra IT IS THE ONLY INSTRUMENT & MUSICIAN ON THE STAGE!

All Fine Caviar is a Ferrari. Drive it as it was meant to be driven and the you get the full reward! You can drive a Ferrari in 1st & 2nd gear around town, to the grocery store or golf course. That pleases your ego because others will see you driving your Ferrari. Or, you can drive your Ferrari on a closed track, with a coach riding shotgun, find 6th gear and safely go 175mph. You’ll feel the thrill and be present, but without an audience. This is for YOU, not THEM!

CAVIAR IS MOST FULFILLING & VALUABLE WHEN YOU EXPERIENCE IT FULLY and much less fulfilling if all you want to do is BE SEEN EATING IT.

IF YOU HAVE EVER WONDERED…

WHAT IS ALL THE CAVIAR HYPE ABOUT?

WHY IS CAVIAR SO EXPENSIVE?

HOW ARE YOU SUPPOSED TO EAT CAVIAR?

WHAT’S ARE THE DIFFERENCES BETWEEN CAVIARS AND PRICES?

ARE THERE ARE AFFORDABLE & APPROACHABLE OPTIONS FOR CAVIAR?

SALON DE CAVIAR

IS FOR YOU

PROGRAM, PRESENTATION & PACKAGES

DOWNLOAD FULL PDF DOWNLOAD ONE PAGER - WHAT IS SDC DOWNLOAD ONE PAGER - SDC PACKAGES